28 Principles of Attraction

The late Thomas Leonard developed 28 Principles of Attraction that will help attract clients and customers to you. Here are the 28 Principles, from Thomas Leonard¡¯s book, The Portable Coach, ¨Ï 1998. How can you apply these in your life?

1. Become Incredibly Selfish. Without You, there is nothing and attraction isn¡¯t possible.

2. Unhook Yourself from the Future. Attraction works in the present, not in the future.

3. Overrespond to Every Event. By overresponding rather than overreacting, you evolve, which is very attractive.

4. Build a Superreserve in Every Area. Having enough is not nearly enough for You to be irresistibly attractive.

5. Add Value Just for the Joy of It. When you add value because you enjoy it, people are naturally attracted to You.

6. Affect Others Profoundly. The more you touch others, the more attractive you¡¯ll become.

7. Market Your Talents Shamelessly. If you¡¯re embarrassed about what you do, you won¡¯t be very attractive.

8. Become Irresistibly Attractive to Yourself. How can you attract others if you don¡¯t feel irresistibly attracted to yourself?

9. Get a Fulfilling Life, not just an Impressive Lifestyle. A great life is attractive; a lifestyle is usually seductive.

10. Promise Little, Deliver Everything. When you consistently deliver more than was expected, new customers are drawn to you.

11. Create a Vacuum that Pulls You Forward. Being pulled forward is attractive; pushing yourself forward isn¡¯t.

12. Eliminate Delay. Time is expensive; using too much is very unattractive.

13. Get Your Personal Needs Met, Once and for All. If you have unmet needs, you¡¯ll attract others in the same position.

14. Thrive on the Details. Subtleties, details, and nuances are more attractive than the obvious.

15. Tolerate Nothing. When you put up with something, it costs you; unnecessary costs are unattractive.

16. Show Others How to Please You. Don¡¯t make them guess.

17. Endorse Your Worst Weakness. When you can accept and honor the worst part of yourself, you¡¯re more accepting of others.

18. Sensitize Yourself. The more you feel, the more you¡¯ll notice and respond to the many opportunities in the present.

19. Perfect Your Environment. The Attraction operating system is a sophisticated system and it requires a first-class environment.

20. Develop More Character than You Need. Integrity is not enough to become irresistibly attractive.

21. See How Perfect the Present Really Is. Especially when clearly it is not.

22. Become an Unconditionally Constructive Person. High levels of respect are very attractive.

23. Orient Yourself Around Your Values. When you spend your days doing what fulfills you, You are attractive.

24. Simplify Everything. Abandoning nonessentials leaves more room for Attraction.

25. Master Your Craft. The easiest way to become successful? Become the best at what you do.

26. Recognize and Tell the Truth. The truth is the most attractive thing of all, but it requires skills and awareness.

27. Have a Vision. When you can see what¡¯s coming, you don¡¯t need to create a future.

28. Be Real, Be Human. When you are human, You are attractive.